Czechia: daily usage of social media platforms 2017-2022

Time spent on the internet is increasing worldwide, and this also applies to the time spent by users on social networks. For example, 74.4 percent of the Czech population used the internet daily or almost daily in 2021. On the other hand, the average social media user in Czechia spent 121 to 240 minutes on them. Czech social media users Nowadays, social networks offer a range of features for all age groups and can be accessed from almost anywhere. However, it is no longer the case that social networks are only for the young. Nearly 70 percent of Czech internet users aged 45 to 59 and more than 50 percent aged 60 to 99 had a social network account in 2021. Regarding the devices used when connecting social networks, the phone or smartphone dominated in 2021, followed by the laptop. Czechs on social media Social networks differ significantly in terms of features. For example, while Facebook and Youtube are the dominant social networks in Czechia regarding the number of users, Snapchat dominated in terms of daily frequency of posts. Also, the activities carried out on a particular social platform vary from user to user. For example, the rankings of the most popular YouTube, Instagram or TikTok accounts feature creators from a wide variety of fields.

全球范围内，互联网使用时间正日益增长，这一趋势同样体现在用户在社交网络上的花费时间上。例如，在2021年，捷克共和国74.4%的人口每日或几乎每日使用互联网。另一方面，平均每位捷克社交网络用户每日在社交网络上花费121至240分钟。当前，社交网络为各年龄层提供了丰富的功能，并可实现近乎无地域限制的访问。然而，社交网络不再是年轻人的专属领域。在2021年，几乎70%的45至59岁捷克互联网用户以及超过50%的60至99岁用户都拥有社交网络账户。至于连接社交网络时使用的设备，2021年手机或智能手机占据主导地位，其次是笔记本电脑。在社交网络上，不同社交网络在功能上存在显著差异。例如，在用户数量方面，Facebook和YouTube是捷克共和国的主导社交网络，而在每日发布频率方面，Snapchat则占据领先地位。此外，特定社交平台上的活动因用户而异。例如，最受欢迎的YouTube、Instagram或TikTok账户排行榜上，涵盖了来自各个领域的创作者。