Bread and baked goods purchase factors in England (UK) 2014

This statistic shows the factors consumers take into account when deciding which bread and baked goods to purchase in England in 2014. According to the survey conducted for Bord Bia Irish food board, the most influential purchase factor is the freshness of the product, with 86 percent of respondents agreeing so. Other factors included taste/flavour, price, the brand, high fibre content, pack size, whether sliced or unsliced, whether locally baked, amongst other additional factors.

本统计数据显示了消费者在2014年英格兰决定购买何种面包及烘焙食品时所考虑的因素。根据爱尔兰食品委员会Bord Bia进行的调查，影响购买的最主要因素为产品的鲜度，86%的受访者表示同意。其他因素包括口味/风味、价格、品牌、高纤维含量、包装尺寸、是否切片、是否为本地烘焙等及其他附加因素。