NCAA television and licensing rights revenue 2012-2027

The NCAA generates significant revenue from its television and licensing rights agreement with CBS and Turner Broadcasting System Inc., which runs from 2010 through 2027. In its 2022 fiscal year, the NCAA generated 870 million U.S. dollars in revenue from television broadcast payments and licensing rights. Over the term of the contract the multimedia and marketing rights payments will reach a total of almost 10.55 billion U.S. dollars.

美国国家大学体育协会（NCAA）通过与哥伦比亚广播公司（CBS）和特纳广播系统公司（Turner Broadcasting System Inc.）签订的电视转播权和许可权协议，从2010年至2027年期间产生了可观的收入。在其2022财年，NCAA从电视转播付款和许可权中获得了8.7亿美元的收入。在合同期限内，多媒体和市场营销权付款总额将达到近105.5亿美元。

搜集汇总

背景与挑战

背景概述

该数据集统计了美国大学体育协会（NCAA）从2012年至2029年通过电视转播和许可权协议获得的收入情况，数据以百万美元为单位。数据集来源于NCAA与CBS和Turner Broadcasting System Inc.的长期合作协议，覆盖了合同期内（2010-2029年）的多媒体和营销权支付总额，重点关注2024财年的具体收入数据。