Reader's Digest Eurodata 1990 : A consumer survey of 17 European countries

<p>Consumer survey on durables, alcoholics, holidays, cosmetics and foods but also questions about the European Community and other European countries. Living conditions now in comparison with 5 years ago / other countries with a better standard of living / durables in main home of respondent, which of them was acquired in the last 3 years / ( non- ) portable audio equipment / ownership or use of transport ( not car ) / facilities at home / ownership of hand gun, rifle, military gun, musical instrument, cordless or mobile telephone, answering machine, exercise machine / type of still camera and use / private and-or company car, make, characteristics and facilities of car / types of alcohol drunk in the last year and frequency / knowledge of European Community, which countries should be member of EC / heard, read or seen anything of the Single European Market ( SEM ) / SEM, EC is a good-bad thing / statements about EC / for-against unification / confidence in church, media, army, education system, trade unions, advertising industry, police, parliament, civil service, local government, social security, EC, European Parliament / values and beliefs: fight against social injustice, driving after drinking, people smacking their children, marry someone with different background, abortion marriage, smoking in public places, not declaring income / work, woman's position, marriage, satisfaction with own life, religion, communism / activities around the house / which languages does respondent speak fluently, which good enough to read a book, language spoken at home / sports, exercise, food in relation to health, vegetarian / consumption of diet drinks / smoking habits / pets at home / buying books ( also by post ), most expensive book, type of book, nr. of books read / frequency of watching television, nr. of newspapers, magazines / detailed information about holidays / use of numerous toiletry articles and cosmetics/ articles for washing and shaving / use of spectacles, contact lenses / various foodstuffs available at home / use of convenance meals, frozen, chilled, ready to heat, take-away / various cleaning items available at home / payment affairs: cheque book, bank account, credit cards, types of insurances, savings / has main wage-earner and-or respondent professional or occupational qualifications / frequency of respondent's visiting his-her mother / detailed information about home / Reader's Digest magazine subscription / questionnaire version / language of interview ( Switzerland and Belgium only ). Background variables: basic characteristics/ residence/ housing situation/ household characteristics/ occupation/employment/ income/capital assets/ education/ consumption of durables/ readership, mass media, and 'cultural' exposure</p>

本数据集为涵盖耐用消费品、酒类饮品、假日出行、化妆品与食品的消费者调研问卷，同时包含关于欧洲共同体（European Community, EC）及其他欧洲国家的相关问题。具体调研维度包括：
1. 当前生活状况与五年前的对比、生活水平更高的其他国家情况；
2. 受访者主要居所内的耐用消费品清单，以及其中近三年内购置的品类；（非）便携音频设备；
3. 非汽车类交通工具的拥有或使用情况；家庭配套设施；
4. 手枪、步枪、军用枪械、乐器、无绳/移动电话、答录机、健身器材的拥有情况；
5. 静态相机的型号与使用情况；私人及/或公司自有汽车的品牌、特性与配套设施；
6. 过去一年饮用的酒类品类与饮用频率；
7. 对欧洲共同体的认知类问题：哪些国家应成为欧共体成员国；是否听闻、阅读或观看过欧洲单一市场（Single European Market, SEM）相关内容；欧洲单一市场、欧共体是利好还是弊政；关于欧共体的相关评价表述；支持/反对欧洲统一的立场；
8. 对各类机构的信任度调研：教会、媒体、军队、教育体系、工会、广告行业、警方、议会、公务员体系、地方政府、社会保障体系、欧共体、欧洲议会；
9. 价值观与信念相关议题：反对社会不公、酒后驾车行为、家长体罚子女、与背景迥异者结婚、堕胎议题、婚姻观念、公共场所吸烟、未如实申报收入等态度；
10. 工作、女性地位、婚姻状况、个人生活满意度、宗教信仰、共产主义相关态度；
11. 家务活动情况；受访者流利掌握的语言、足以阅读书籍的外语水平、家中日常使用的语言；
12. 运动锻炼、健康相关饮食、素食饮食情况；低糖饮料的消费情况；吸烟习惯；
13. 家中饲养的宠物；购书情况（含邮购）、单笔最贵购书支出、书籍品类、年度阅读书籍数量；
14. 看电视的频率、阅读报纸与杂志的数量；
15. 假日出行的详细信息；各类洗护及美妆用品的使用情况；身体清洁与剃须用品的使用情况；
16. 眼镜、隐形眼镜的使用情况；家中现有的各类食品；
17. 即食餐、冷冻食品、冷藏食品、预加热食品、外卖食品的食用情况；家中现有的各类清洁用品；
18. 支付相关事务：支票簿持有情况、银行账户情况、信用卡类型、各类保险配置、储蓄情况；
19. 家庭主要工薪收入者及/或受访者是否拥有专业或职业资格；
20. 受访者探望其母亲的频率；
21. 居所的详细信息；《读者文摘》（Reader's Digest）杂志订阅情况；问卷版本；访谈语言（仅适用于瑞士与比利时）。

本次调研的背景变量包括：基本特征、居住情况、住房状况、家庭特征、职业/就业情况、收入水平、资本资产、教育水平、耐用消费品消费情况、大众媒体接触情况与“文化”接触情况。