Financial Expectations, May 1980

<P>Abstract copyright UK Data Service and data collection copyright owner.</P>These are a series of surveys containing questions asked of a monthly representative sample of 1000 adults about their financial well-being and expectations by the British Market Research Bureau.<br><B>Main Topics</B>:<BR> The questions asked in the surveys, based on those developed by Katona and others at Michigan University, are intended to measure the three factors, 'ability', 'willingness to buy' and 'timing', on which future purchasing decisions are held to depend.<br>
Background variables include: sex; age cohort; marital and occupational status of senior head of household and of other members of household; terminal education age; home ownership; newspaper readership; television viewing patterns and cinema attendance.

本摘要版权归英国数据服务中心（UK Data Service）及本次数据采集的版权所有者共同所有。本系列调研由英国市场研究局（British Market Research Bureau）执行，针对月度代表性抽样的1000名成年人开展，调研内容围绕其财务福祉与未来预期展开。<br><b>核心研究主题</b>：<br>本次调研问卷基于密歇根大学（Michigan University）卡特纳（Katona）及其团队开发的量表设计，旨在测量三大核心维度：购买能力、购买意愿与购买时机——这三大维度被认为是影响未来购买决策的关键因素。调研涵盖的背景变量包括：性别、年龄组、户主及其他家庭成员的婚姻与职业状况、最高受教育年龄、住房产权状况、报纸阅读习惯、电视收视模式及影院观影频率。