Data Activation for Social Channels

Rivery provides all the tools you need to connect, transform and activate you customer data across social channels like Facebook, Snap, TikTok, LinkedIn and more. Create audiences directly in Snowflake and then push those audiences automatically into the social channels. No more uploading files. By providing turnkey connectors, low/no-code transformation and customizable data activation - Rivery turns Snowflake into your most powerful marketing tool. Enterprises like Bayer, Sodastream, and Mars use Rivery to run hyper-personalized campaigns, accelerate marketing performance and scale the most sophisticated marketing strategies.

Benefits:
-360 degree view of your customer - ensure every data source important to your customer journey is in Snowflake.
- Create custom audiences by leveraging your own data in Snowflake through low-code/no-code kits
- Activate those audiences to the channels of your choice
- Seamlessly manage your ongoing audiences

Expected Workflow:
- Request access to this listing, and a Rivery representative will reach out.
- In Snowflake Partner Connect activate a free Rivery account.
- Personalize your data sources, transformation and marketing channel.
- Start activating audiences across your social channels

Rivery 可为用户提供全套工具，助力其连接、转换并激活跨 Facebook、Snap、TikTok、LinkedIn 等社交渠道的客户数据。用户可直接在 Snowflake(Snowflake) 中创建受众群体，随后自动将这些受众群体推送至各类社交渠道，无需手动上传文件。凭借一站式连接器、低代码/无代码转换工具以及可自定义的数据激活功能，Rivery 可将 Snowflake 打造为用户最强大的营销工具。拜耳(Bayer)、Sodastream 以及玛氏(Mars)等企业均采用 Rivery 开展超个性化营销活动，提升营销效能并规模化落地复杂精妙的营销策略。

核心优势：
- 全视角客户视图：将客户旅程中所有关键数据源集成至 Snowflake 中，实现对客户的全方位洞察
- 依托 Snowflake 内的自有数据，通过低代码/无代码工具包创建自定义受众群体
- 将构建完成的受众群体激活至选定的营销渠道
- 无缝管理持续运营的受众群体

预期工作流程：
- 申请访问该产品列表，Rivery 专属客户经理将与您取得联系
- 通过 Snowflake 合作伙伴连接(Snowflake Partner Connect) 激活免费 Rivery 账户
- 自定义配置数据源、转换规则及营销渠道
- 正式启动跨社交渠道的受众群体激活工作

搜集汇总

背景与挑战

背景概述

该数据集提供通过Rivery平台将Snowflake中的客户数据转化为社交媒体渠道可投放的定制化受众群体的解决方案，支持无代码操作并实现自动化营销流程。企业用户可通过该工具整合多渠道数据，创建个性化广告投放策略。