Median ROI from direct marketing channels worldwide 2017

The statistic presents information on the median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017. It was found that e-mail marketing generated a median ROI of 124 percent according to marketers using this channel. At the same time social media marketing was believed to generated a median ROI of 30 percent.

本统计数据显示了截至2017年6月，全球营销人员根据所选直接营销渠道计算出的平均投资回报率（ROI）。研究发现，采用电子邮件营销的营销人员报告的平均投资回报率为124%。与此同时，社交媒体营销的平均投资回报率被估计为30%。