The Algorithmic Nudge: Green Signaling and User Engagement on Social Media AI-Dataset

This dataset contains anonymized survey responses (N = 100) from Instagram users in Tangerang, Indonesia, used in the study "The Algorithmic Nudge: Green Signaling and User Engagement on Social Media AI." Respondents were screened for regular access to the Starbucks Indonesia Instagram account and familiarity with its green marketing content. Variables include screening items, demographics (age group, gender, occupation), 12 items of perceived Algorithmic Green Signaling (ags_01–ags_12), and 10 items of Brand Image (bi_01–bi_10), all measured on a 5-point Likert scale (1 = strongly disagree, 5 = strongly agree).