Pricing Objectives and Pricing Strategies of the Hospitality Industry in Tourism Destination at Emerging Markets

The database utilized in this research is intricately connected to the study's examination of pricing objectives and strategies within the hospitality industry. It serves as the foundational data source, comprising survey responses from 417 hospitality companies located in a tourist destination. This extensive dataset allowed for a robust application of quantitative methodologies, including Exploratory Factor Analysis and Logit Regression, which were essential in identifying and condensing the pricing objectives into three primary dimensions: increasing sales, market enhancement, and achieving financial targets. Moreover, the database enabled the exploration of how these objectives are linked to four distinct pricing strategies: Cost-Based Pricing, Image-Based Pricing, Differentiation Pricing, and Cash-Based Pricing. Despite the limitations imposed by the evolving nature of pricing objectives and strategies, the comprehensive data collected provided valuable insights into the strategic pricing decisions within the hospitality sector.