eCommerce Benchmark KPIs: Fashion in Vietnam

In 2023, next to an add-to-cart rate of 11.1%, a cart abandonment rate of 82.7%, and a conversion rate of 1.9%, the eCommerce Benchmark KPIs for Fashion in Vietnam also consist of an AOV of US$88.1, a discount rate of 19.8%, and a return rate of 8.1%.

于2023年，越南时尚电商领域的关键绩效指标（KPIs）表现为：购物车添加率11.1%，购物车放弃率82.7%，转化率1.9%，平均订单价值（AOV）为88.1美元，折扣率为19.8%，退货率为8.1%。