Preferred business communication methods for global smartphone users 2020-2021

According to a survey of smartphone users conducted between December 2020 and January 2021 in ten markets worldwide, almost five in 10 respondents preferred receiving business communications via email. Both SMS and WhatsApp were favored by 25 percent of respondents each, while only 12 percent of respondents reported claiming Facebook Messenger as their first choice. Social video platform TikTok was favored by nine percent of the surveyed smartphone users, despite not being a traditional messaging channel.

根据于2020年12月至2021年1月间在全球十个市场进行的智能手机用户调查，近十分之五的受访者更倾向于通过电子邮件接收商业通讯。短信和WhatsApp各自受到25%受访者的青睐，而仅有12%的受访者将Facebook Messenger列为首选。尽管TikTok并非传统消息传递渠道，但其仍受到九百分之一的受访智能手机用户的喜爱。