THE EFFECTIVENESS OF THE PSYCHOLINGUISTIC APPROACH IN TEACHING ENGLISH: IN THE CONTEXT OF MODERN EDUCATION AND EXACT SCIENCES

This article analyzes the role and effectiveness of the psycholinguistic approach in teaching English, particularly to students of exact sciences (STEM). Based on experimental research, the positive impact of psycholinguistic methods, engaging cognitive mechanisms and motivational factors, on students' academic performance is revealed in contrast to traditional methods. The results of the study showed that in the experimental group, which studied based on the psycholinguistic approach, the academic performance level increased by 12%. The article also analyzes the integration of modern technologies (VR, AR, AI) with the psycholinguistic approach.