Experience in services and segmentation by income in a credit cooperative

Abstract: The present paper refers to a case study in a credit cooperative segmented in health professionals. The research aimed to analyze the experience in service of the cooperative with its membership, segmented by income. The study can be described as an exploratory and descriptive quantitative cross-sectional study obtained through primary and secondary data that has resulted in satisfaction, loyalty and mouth-to-mouth membership.

摘要：本研究针对一家以医疗专业人士为细分客群的信用合作社开展案例研究。本研究旨在按收入维度对该合作社的会员群体进行细分，分析其面向会员的服务体验。本研究属于探索性描述性定量横断面研究，通过一手及二手数据开展研究，最终得到了会员满意度、会员忠诚度以及口碑引荐入会相关的研究结果。