Influence of marketing personalization on consumer loyalty worldwide 2021-2022
收藏www.statista.com2023-09-27 更新2025-01-15 收录
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https://www.statista.com/statistics/1332284/marketing-personalization-consumer-loyalty/
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During a 2022 survey carried out among consumers who purchased something online in the past six months from various countries across the globe, 62 percent stated that a brand would lose their loyalty if it delivered an non-personalized experience. A year earlier, the share stood at 45 percent.
在2022年进行的一项调查中，该调查针对在过去六个月内从全球各国在线购买过商品的消费者，结果显示，有62%的受访者表示，如果一个品牌未能提供个性化的体验，它将失去他们的忠诚度。一年前，这一比例仅为45%。
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