Influence of marketing personalization on consumer loyalty worldwide 2021-2022

During a 2022 survey carried out among consumers who purchased something online in the past six months from various countries across the globe, 62 percent stated that a brand would lose their loyalty if it delivered an non-personalized experience. A year earlier, the share stood at 45 percent.在2022年进行的一项调查中，该调查针对在过去六个月内从全球各国在线购买过商品的消费者，结果显示，有62%的受访者表示，如果一个品牌未能提供个性化的体验，它将失去他们的忠诚度。一年前，这一比例仅为45%。