Rural Finland 2020: Citizens

The Rural Finland survey explores the meaning and future of rural areas. The aim of the survey is to provide information on how Finns perceive the countryside. The study is a continuation of the surveys conducted in the Landmarks Programme of the Finnish Innovation Fund (Sitra) in 2009 and 2011. The aim of this part of the survey is to explore Finnish citizens' perceptions of the different regions of Finland. First, respondents were asked what kind of images they had of the countryside and the city. They were also asked how different areas correspond to their perception of the countryside. In addition, they wanted to know how strong the rural/urban identity was perceived by the respondents. Then, they were asked how different environments are related to their lives and how much time they spend in these different environments and places. Further questions were asked about the elements of a good life and how important respondents perceive certain things to be in terms of a good life and how they are implemented in their own case. Next, the respondents were asked what the countryside means to them today and what the countryside is likely to mean in 10 years' time. They were also asked to assess how the meaning of rural areas will change in the future. Then respondents were presented with future scenarios for the countryside and asked which of them best reflected their hopes for the future of the countryside and how they thought things would be in 2035. They were also asked about climate change and its relationship to rural areas and trends in rural development. Finally, statements were made on current issues related to the countryside. In addition, questions were asked about entrepreneurship in rural areas and whether the respondent was or was about to become an entrepreneur in a rural area. Background variables were, among others, regional information, year of birth, gender, education, occupational status, gross household income, which political party they would vote for, household size, number and age of children, and type of residence.

芬兰乡村调查（Rural Finland survey）旨在探究乡村地区的内涵与未来发展方向。本调查的核心目标是呈现芬兰民众对乡村景观的认知情况。本研究是对芬兰创新基金（Sitra）“地标计划”于2009年与2011年开展的同类调查的延续。本次调查模块的研究目标为探究芬兰公民对芬兰国内各区域的认知。首先，受访者需描述其对乡村与城市的具象印象，并回答不同区域与自身乡村认知的契合程度。此外，调研还旨在了解受访者感知到的城乡身份认同强度。随后，受访者需阐述不同生活环境与自身生活的关联，以及在各类环境与场所中花费的时长。调研还设置了关于美好生活构成要素的相关问题，询问受访者认为哪些事物对美好生活至关重要，以及这些要素在其自身生活中的落地实践情况。接下来，受访者需回答乡村在当下对其自身的意义，以及乡村在未来十年的可能内涵，并评估乡村地区的核心内涵将如何在未来发生变化。调研人员向受访者展示了乡村未来发展情景，并询问其中哪一种最贴合其对乡村未来的期许，以及受访者对2035年乡村发展状况的预判。此外，调研还涉及气候变化及其与乡村地区的关联，以及乡村发展的整体趋势。最后，受访者需就乡村相关的当前议题发表看法。同时，调研设置了乡村地区创业相关的问题，询问受访者是否为乡村创业者，或即将成为乡村创业者。本次调研的背景变量涵盖区域信息、出生年份、性别、受教育程度、职业状态、家庭总收入、投票倾向政党、家庭规模、子女数量与年龄，以及居住类型。