Social marketing principles and feedback from student surveys and focus groups to develop appropriate and effective anti-drug driving messages that target university student drivers

Survey of drivers in the 18-25 year old age group regarding behaviours and attitudes towards taking illicit drugs and impairment of driving ability. Development and evaluation of intervention strategies to reduce participants' intentions to engage in drug-driving. Participants in the study will be university students, the majority of whom will be under the age of 25 and live throughout Sydney and the Illawarra areas, although findings are expected to be generalised to ACT university students.

针对18至25岁年龄组驾驶员开展的、关于非法药物使用行为与态度，以及服药后驾驶能力受损状况的调查；同时开发并评估用于降低参与者参与毒驾意图的干预策略。本研究的参与者为大学生，其中绝大多数年龄在25岁以下，居住于悉尼及伊拉瓦拉（Illawarra）地区；尽管如此，本研究结果预期可推广至澳大利亚首都领地（ACT）的大学生群体。