Acceptance and Use of ChatGPT Among College Students: A Dataset from Select Higher Education Institutions in Luzon, Visayas, and Mindanao

This study, anchored in the Unified Theory of Acceptance and Utilization of Technology 2 (UTAUT2), investigates the determinants of the acceptance and use of ChatGPT among college students from select Philippine Higher Education Institutions in Luzon, Visayas, and Mindanao. Using a comprehensive online survey, 2,254 responses from 95 institutions were collected from July 22 to October 29, 2023. Analyzing the data with WarpPLS 8.0, the study determines factors such as Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, Habit, and demographic variables. Rigorous data cleansing yielded 1,242 valid responses. The data were intended to be analyzed using the PLS SEM approach to reveal direct effects and also the moderating roles of age, gender, and experience. This research contributes a valuable dataset, shedding light on AI-enabled chatbot adoption in higher education, with implications for global comparative analyses in similar contexts.

本研究立足于技术接受与利用统一理论第二版（UTAUT2），旨在探究菲律宾吕宋、维萨亚斯和棉兰老群岛部分高等学府大学生对ChatGPT接受与使用的决定因素。通过一次全面的在线调查，于2023年7月22日至10月29日期间，共收集了来自95个机构的2,254份有效回应。运用WarpPLS 8.0软件对数据进行分析，研究确定了诸如绩效预期、努力预期、社会影响、便利条件、享乐动机、价格价值、习惯以及人口统计学变量等因素。经过严格的数据清洗，最终得到1,242份有效回应。数据旨在采用偏最小二乘结构方程模型（PLS SEM）进行分析，以揭示直接效应，并探究年龄、性别和经验在其中的调节作用。该研究贡献了一个宝贵的数据库，为AI赋能聊天机器人在高等教育中的采纳提供了洞见，对类似情境下的全球比较分析具有启示意义。