Reasons for choosing a bank among customers in Western and Central Europe 2014

This statistic illustrates the factors that influence choice of retail bank, according to Western and Central European customers as of 2014. Across the board, a higher share of Central European customers considered the mentioned factors important. Fees and price influenced customers in both regions, with five percent more respondents underlining the importance in Central Europe: 66 percent compared to 61 percent in the West. Also, approximately 23 percent of Central European customers valued the quality of mobile service, compared to 18 percent of Western customers.

本统计图揭示了根据2014年西欧和中欧客户意见，影响其选择零售银行的因素。总体而言，中欧客户认为所述因素的重要性更高。费用和价格对两个地区的客户均有影响，中欧地区有五分之一的受访者强调了其重要性：66%对比西欧的61%。此外，大约23%的中欧客户重视移动服务的质量，而这一比例在西方客户中为18%。