Dataset: 'Perceived authenticity of online-only brands (OOBs)'
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https://researchportal.port.ac.uk/en/datasets/2964f6ad-190f-4a74-b775-fcfd783f0ff1
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资源简介：
The present study examines the dimensions that are meaningful to define the perceived authenticity of OOBs (i.e. retail brands that trade exclusively online) from a consumer’s perspective.
本研究从消费者视角出发，考察可用于界定纯线上零售品牌（OOBs，即仅开展线上交易的零售品牌）感知真实性的核心维度。
提供机构：
University of Portsmouth
创建时间：
2021-05-07
