Data Insights powered by marktguru

**Data Insights powered by marktguru**

MOSTLY AI has been used to synthesize Austrian retail data for 2 selected months. The original data comes from a specialized data provider: Marktguru.

The present dataset uniquely combines information from receipts (retailer, product short text, promotional and regular price, promotion type, etc.) with additional data sources (barcode, product details, market-compliant categorization, anonymized user ID). This results in a variety of analysis and utilization possibilities. For example, the product-specific assignment across all distribution channels enables GTIN-based price monitoring. The assignment of receipts to anonymized user IDs allows the actual purchasing behavior to be depicted over time. It should be noted that the provided dataset does not represent the final version, i.e., individual attributes are not fully populated

**Use cases**
- Evaluate quality of market analysis data
- Exploratory analysis of Austrian retail behaviour

For more details, refer to column descriptions in the catalog.

**How to obtain original data**
Please contact mostly.ai if you are interested in purchasing the original data.

由Marktguru提供支持的数据洞察

MOSTLY AI 已被用于合成2个选定月份的奥地利零售数据。原始数据源自专业数据服务商Marktguru。

本数据集创新性地将零售小票信息（零售商、商品短文本描述、促销价格与常规售价、促销类型等）与多类附加数据源（条形码、商品详情、符合市场规范的商品分类体系、匿名用户ID）进行整合，由此衍生出丰富的分析与应用可能。例如，通过全分销渠道的商品专属关联，可实现基于全球贸易项目代码（Global Trade Item Number）的价格监控；将零售小票关联至匿名用户ID，则可还原用户随时间变化的真实购买行为。需注意，本数据集并非最终正式版本，部分属性尚未完成完整填充。

## 应用场景
- 评估市场分析数据的质量
- 开展奥地利零售行为的探索性分析

如需了解更多细节，请参阅数据目录中的字段说明。

## 原始数据获取方式
若有意购买原始数据，请联系mostly.ai。