The Impact of Absorptive Capacity on Business Model Innovation with Mediation Role of Strategic Flexibility

In a highly leading industry in the world, such as the automotive industry, innovation in the business model is one of the concerns of which Iran Khodro Company is no exception. The purpose of this study is to investigate the effect of absorption capacity on business model innovation with the mediating role of strategic flexibility. The statistical population of the present study is 95 managers of Iran Khodro Company in operational, intermediate and advanced levels that the whole statistical population was selected as a statistical sample by census method. The research method is descriptive-analytical, the method of data collection is field, and the data collection tool is standard questionnaires. The validity of the questionnaire was confirmed through face and content validity, factor analysis, convergent and divergent validity, and its reliability was confirmed through Cronbach's alpha. Structural equation modelling tests using Smart-PLS were used to test the research hypotheses. The results of data analysis showed that the absorption capacity has a significant effect on business model innovation in Iran Khodro Company. Absorption capacity has a significant effect on strategic flexibility in Iran Khodro Company. Strategic flexibility has a significant effect on business model innovation in Iran Khodro Company. Strategic flexibility mediates between the absorption capacity and innovation of the business model in Iran Khodro Company.<br>

在全球极具领先地位的行业（如汽车制造业）中，商业模式创新是各方共同关注的核心议题之一，伊朗霍德罗汽车集团（Iran Khodro Company）亦不例外。本研究旨在探讨吸收能力（absorption capacity）对商业模式创新的影响，并检验战略柔性（strategic flexibility）在其中的中介作用。本研究的统计总体为伊朗霍德罗汽车集团运营层、中间层与高层共95名管理人员，研究采用普查法将全部统计总体作为研究样本。本研究采用描述性分析研究范式，数据收集方式为实地调研法，数据收集工具为标准化调查问卷。本次研究通过表面效度与内容效度检验、因子分析、收敛效度与区分效度验证了问卷的有效性，并通过克朗巴赫α系数（Cronbach's alpha）证实了问卷的信度。本研究采用Smart-PLS软件进行结构方程模型（Structural Equation Modelling, SEM）检验，以验证研究假设。数据分析结果显示，伊朗霍德罗汽车集团的吸收能力对商业模式创新具有显著正向影响；吸收能力对战略柔性具有显著正向影响；战略柔性对商业模式创新具有显著正向影响；战略柔性在吸收能力与商业模式创新之间发挥显著中介作用。