Sweden now 1976-II_5

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
Questions put in the 1976 survey are replications from the years before.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subset of Sweden Now 1986-II, covering the period 1976-04-05 to 1976-06-14.

20世纪60年代中期，Testologen AB与一批广告商合作，推出了全新的调查方法，可在单一项调研中同步采集目标群体的社会经济数据、兴趣偏好、购买习惯、持有物品情况、购买意向及阅读习惯相关数据。目前SND可获取1972年至1991年共计20年的《瑞典现状》（Sweden Now）系列调查数据集。1976年调查所使用的问卷均复刻自此前各年份的调研问卷。研究目标：采集关于兴趣偏好、购买习惯与媒介选择的广泛信息。本数据集为《瑞典现状1986-II》（Sweden Now 1986-II）的子集，覆盖时段为1976年4月5日至1976年6月14日。