Financial Expectations, August 1978

<P>Abstract copyright UK Data Service and data collection copyright owner.</P>These are a series of surveys containing questions asked of a monthly representative sample of 1000 adults about their financial well-being and expectations by the British Market Research Bureau.<br><B>Main Topics</B>:<BR> The questions asked in the surveys, based on those developed by Katona and others at Michigan University, are intended to measure the three factors, 'ability', 'willingness to buy' and 'timing', on which future purchasing decisions are held to depend.<br>
Background variables include: sex; age cohort; marital and occupational status of senior head of household and of other members of household; terminal education age; home ownership; newspaper readership; television viewing patterns and cinema attendance.

<p>本摘要版权归英国数据服务中心（UK Data Service）及数据采集版权所有者所有。</p>本系列调研由英国市场研究局（British Market Research Bureau）开展，面向每月抽取的1000名成年代表性样本，询问其财务福祉状况与未来预期。<br><b>核心主题</b>:<br> 本次调研的问题基于密歇根大学（Michigan University）卡特纳（Katona）等人开发的问卷框架，旨在衡量影响未来购买决策的三大核心因素：购买能力、购买意愿与购买时机。<br>背景变量涵盖：性别、年龄组、户主及其他家庭成员的婚姻与职业状况、最高受教育年龄、住房产权、报纸阅读习惯、电视收视模式与影院观影频次。