The Public in Focus

This dataset was used in an evaluation of Norsk Folkemuseum's audience offering. The aim was to divide the audience/population into different target groups, to better tailor the museum's offerings.

The background for the project was that Norsk Folkemuseum needed more knowledge about the audience, target groups and response to the existing offerings.
Four target groups were constructed based on social, economic and cultural background. The project also attempted to place Norsk Folkemuseum in the museum landscape in terms of who visits which museum. Furthermore, it sought to evaluate the existing offerings.

The main findings were that Norsk Folkemuseum has a diverse and multifaceted audience, and that most associate the museum with old brown houses.

本数据集曾用于评估挪威民俗博物馆（Norsk Folkemuseum）的受众服务项目，旨在将受众群体划分为不同细分目标群组，以更精准地定制博物馆的服务方案。

该项目的实施背景为，挪威民俗博物馆亟需加深对其受众群体、目标客群以及现有服务反馈的认知。

研究团队基于社会、经济与文化背景，构建了四类目标受众群组。此外，本项目还尝试将挪威民俗博物馆纳入整体博物馆行业格局中，分析其访客与其他博物馆访客的归属关联，并对博物馆现有服务项目进行评估。

主要研究结论表明，挪威民俗博物馆拥有多元且多层次的受众群体，且多数受众将该博物馆与古朴的棕色建筑群绑定关联。