Rede Globo TV listings in view of children’s audience: empirical study

Although contemporaneity has brought the development, the presence and the use of new communication and entertainment platforms, in Brazil television remains the most consumed mass media among children and adolescents. In this scenario, 75.4% of children and adolescents recognize the existence of an inappropriate content that they should not see. Thus, this article aims to reveal the current scenario of programs offered for children and adolescents of the country’s largest audience TV channel, Rede Globo, a Brazilian free-to- air TV based in the city of Rio de Janeiro. This is a quantitative empirical study, carried out from the content analysis technique of the programming shown in the period of March 2016. The results indicate that there is a low number of content suitable for children and adolescents.

尽管当代社会推动了各类新型传播与娱乐平台的发展、普及与应用，但在巴西，电视仍是儿童与青少年群体中受众最广、使用最为频繁的大众传媒。在此背景下，75.4%的儿童与青少年意识到存在不适宜其观看的内容。有鉴于此，本文旨在剖析巴西受众规模最大的免费电视频道——位于里约热内卢的巴西环球电视台（Rede Globo）——面向儿童与青少年推出的节目现状。本研究为定量实证研究，采用内容分析法对2016年3月播出的电视节目进行分析。研究结果显示，适配儿童与青少年观看需求的节目数量较少。