Function Analysis of the Werra Rundschau

Media usage with special reference to use and satisfaction with the
Werra-Rundschau.

Topics: Degree of familiarity and dissemination of national
newspapers; reading habits relative to weekday and weekend editions of
the newspaper; detailed judgement on the individual sections of the
newspaper; personal main focus of interests; personal sources of
information for certain subject areas; satisfaction with the proportion
of federal, state and local politics in the Werra Rundschau; assessment
of political orientation of the Werra Rundschau and influence of
special interest groups on newspaper contents; self-assessment of
political interest; personally writing letters to the editor and
contact with the editors of the newspaper; judgement on the local part
of the newspaper and personal interest in local events; sources of
information about local events; personal opinion leadership or opinion
allegiance in political matters; satisfaction with the Werra Rundschau;
length of subscription; judgement on alternative designs for the first
page of the newspaper; television habits; living habits and striving
for sociability; local residency and local ties; behavior at the polls
in the Federal Parliament election 1969 and current party preference;
party ties.

Demography: age; sex; marital status; religious denomination; school
education; occupation; employment; household income; size of household;
composition of household; head of household.

Interviewer rating: number of contact attempts; weekday of interview;
date of interview.

本数据集围绕媒体使用行为展开调研，重点聚焦《韦拉周报》（Werra-Rundschau）的使用情况与用户满意度。

研究主题：全国性报纸的知晓度与传播程度；该报纸工作日版与周末版的阅读习惯；对报纸各版面的详细评价；个人主要兴趣方向；特定主题领域的个人信息来源；对《韦拉周报》中联邦、州及地方政治内容占比的满意度；对《韦拉周报》政治倾向的评价，以及特殊利益集团对报纸内容的影响；个人政治兴趣自评；向报纸编辑部致信及与编辑接触的情况；对报纸地方版面的评价及对本地事件的个人兴趣；本地事件的信息来源；个人在政治事务中的意见领袖身份或立场倾向；对《韦拉周报》的整体满意度；订阅时长；对报纸头版备选版式的评价；电视收视习惯；生活习惯与社交意愿；本地居住情况与本地关联；1969年联邦议会选举的投票行为及当前政党倾向；政党关联情况。

人口统计学特征：年龄、性别、婚姻状况、宗教教派、学历、职业、就业状态、家庭收入、家庭规模、家庭构成、户主情况。

访员评估项：尝试联系受访者的次数、访谈当日为周几、访谈具体日期。