惠州地区精装修住宅业主满意度分析数据

对精装修住宅业主满意度进行分析是优化装修工程行业企业管理服务的重要环节，有助于企业发现自身在工程管理中的不足之处，从而制定相应的改进措施。帮助装修工程行业企业面向业主，提高装修工程项目的综合品质，维护与业主的良好关系，提升企业形象，提高品牌价值与综合竞争力。1、数据采集于本企业在惠州地区精装修住宅业主问卷，经过清洗、脱敏，去除异常值、空值、错误值后进行分析。
2、精装修住宅业主满意度主要包括设计风格、装修质量、智慧家居、维修响应、建材品牌、空间规划、节能环保七个因子，由业主根据自身感受以1-5分进行打分。
用AHP层次分析法计算权重,设计风格,装修质量,智慧家具,维修响应,建材品牌,空间规划,节能环保总共7项对应的权重值分别是：16.370%,14.416%,12.462%,14.720%,12.723%,15.849%,13.461%
满意度得分(小数点后取2位)=16.370%*设计风格+14.416%*装修质量+12.462%*智慧家具+14.720%*维修响应+12.723%*建材品牌+15.849%*空间规划+13.461%*节能环保
得分＜3分为不满意，≥3分至＜4分为一般，≥4分为满意

Analyzing owner satisfaction with finely decorated residential properties is a critical step to optimizing the management and service quality of enterprises in the decoration engineering industry. It helps enterprises identify deficiencies in their project management, formulate targeted improvement measures, enhance the comprehensive quality of decoration projects for owners, maintain positive relationships with customers, improve corporate image, and elevate brand value and overall competitiveness.
1. Data was collected from questionnaires distributed to owners of finely decorated residential properties under our enterprise in Huizhou. Prior to analysis, data cleaning was conducted, including anonymization, removal of outliers, null values and erroneous values.
2. The owner satisfaction with finely decorated residential properties covers seven core factors: design style, decoration quality, smart home, maintenance response, building material brand, space planning, energy conservation and environmental protection. Owners rate each factor on a 1-5 scale based on their personal experience.
The Analytic Hierarchy Process (AHP) was used to calculate the weights of these factors. The corresponding weight values of the seven factors (design style, decoration quality, smart home, maintenance response, building material brand, space planning, energy conservation and environmental protection) are 16.370%, 14.416%, 12.462%, 14.720%, 12.723%, 15.849% and 13.461% respectively.
The overall satisfaction score (rounded to two decimal places) is calculated as: Satisfaction Score = 16.370% × Design Style + 14.416% × Decoration Quality + 12.462% × Smart Home + 14.720% × Maintenance Response + 12.723% × Building Material Brand + 15.849% × Space Planning + 13.461% × Energy Conservation and Environmental Protection
Satisfaction is classified as follows:
- Dissatisfied: Score < 3
- Average: 3 ≤ Score < 4
- Satisfied: Score ≥ 4

搜集汇总

背景与挑战

背景概述

该数据集聚焦惠州地区精装修住宅业主的满意度分析，包含894条记录，每年更新，涵盖设计风格、装修质量、智慧家具等七个关键因子的评分数据。通过AHP层次分析法计算综合满意度得分，并划分为不满意、一般和满意三个等级，旨在帮助企业识别工程管理不足、优化服务品质，从而提升品牌竞争力和业主关系。