Survey Data on Psychographic Segmentation of Organic Food Consumers in the Philippines

The dataset comprises 788 entries with 37 columns, providing demographic, behavioral, attitudinal, and environmental data likely centered around consumer behaviors related to organic products. Demographic variables include age, sex, and education level, capturing essential background information on each respondent. Behavioral beliefs are represented across ten items (BB1 to BB10), suggesting specific beliefs or behaviors related to the topic. Additionally, variables such as frequency (Freq), volume of purchases (Vol), and average purchase amount (AvePurch) detail purchasing behaviors. The dataset also includes five belief items (Belief1 to Belief5) along with an aggregated Belief score, and similarly, five attitude items (Att1 to Att5) with an overall Attitude score. Environmental concerns are captured through five items (Env1 to Env5), with a combined Environ score that may represent an overall environmental attitude. Notably, the last two columns (Environ and Unnamed: 36) have numerous missing values, which may need addressing for analysis.The survey was conducted from August 1 to September 30, 2024. Respondents are from different parts of Metro Manila and the province of Cavite.

本数据集共包含788条样本、37个字段，涵盖人口统计学、行为学、态度及环境相关数据，核心主题大概率围绕有机产品相关的消费者行为展开。人口统计学变量包含年龄、性别与受教育程度，用于采集每位受访者的核心背景信息。行为信念维度共包含10个测量条目（BB1至BB10），用以表征与该主题相关的特定信念或行为表现。此外，购买频率（Freq）、购买量（Vol）与平均购买金额（AvePurch）等变量可详细刻画消费者的购买行为特征。本数据集还包含5个信念测量条目（Belief1至Belief5）及其对应的信念综合得分；同理，还设置了5个态度测量条目（Att1至Att5）与总体态度得分。环境关切维度通过5个条目（Env1至Env5）进行测量，并附带一个合并后的环境综合得分，可用于表征受访者的整体环境态度。值得注意的是，最后两列（Environ与Unnamed: 36）存在大量缺失值，在后续分析中可能需要对其进行处理。本次调研于2024年8月1日至9月30日开展，受访者均来自大马尼拉地区及甲米地省的不同区域。