Data for study on the value of operative vs. meta judgmental measures of susceptibility to persuasive strategies.

Dataset containing the willingness to pay of 286 people exposed to books using different persuasive strategies. The dataset also includes their scores on a number of personality traits. The data has been used to investigate the use of operative vs. meta judgmental measures of susceptibility to persuasive strategies.

本数据集涵盖286名接触过采用不同说服策略的书籍的受访者的支付意愿数据。该数据集同时收录了这些受访者在多项人格特质上的测评得分。此数据集曾被用于研究说服策略易感性的操作式测量与元判断式测量的应用。