Data_Nostalgia

We tested these three hypotheses across three experimental studies. In Study 1, we examined the main effect of nostalgia, showing that nostalgia decreases consumers' appearance management (H1). Study 2 provided evidence for the proposed psychological process (H2). This study demonstrated that nostalgia enhances the authentic self, thereby reducingconsumers' focus on appearance management. In addition, we excluded alternative psychological processes, including self-reflection, inner feelings, and self-awareness. Study 3 tested the boundary conditions of the main effect (H3), revealingthat when nostalgia is not experienced as pure nostalgia, its negative impact on consumers' appearance management is diminished because nostalgic elements provide utilitarian value, such as decorating products.

本研究通过三项实验研究对三项假设进行了验证。在实验研究1中，我们检验了怀旧情绪（nostalgia）的主效应，结果表明怀旧情绪会降低消费者的外貌管理（appearance management）行为（H1）。实验研究2为所提出的心理机制提供了实证支持（H2），该研究证实，怀旧情绪能够强化个体的本真自我（authentic self），进而降低消费者对外貌管理的关注度。此外，本研究还排除了自我反思（self-reflection）、内在感受（inner feelings）与自我觉知（self-awareness）等竞争性心理解释路径。实验研究3检验了主效应的边界条件（H3），结果显示：当怀旧元素未被感知为纯粹的怀旧情绪时，其对消费者外貌管理的负向影响会被削弱，原因在于怀旧元素可提供实用价值，例如用于产品装饰。