Dataset for visual framing on engagement and pro-environmental action

This dataset is associated with the article "Testing the influence of visual framing on engagement and pro-environmental action." It includes observation data from an experiment at the Florida Museum of Natural History in Gainesville, Florida, that tested whether viewing a photography exhibit featuring images of the impacts of marine plastic pollution on ocean ecosystems (negative valence) or images of pristine ocean ecosystems (positive valence) would increase engagement, monetary donations to conservation, and pledges to help protect the ocean from plastic pollution. The dataset includes timing and tracking data, as well as data on pledges and donations made each day of the experiment. The data were collected from May 13th - June 23rd, 2021.

本数据集关联论文《视觉框架对参与度与亲环境行为的影响测试》（Testing the influence of visual framing on engagement and pro-environmental action）。该数据集涵盖一项于佛罗里达州盖恩斯维尔市佛罗里达自然历史博物馆（Florida Museum of Natural History）开展的实验观测数据，实验旨在验证：观看以海洋塑料污染对海洋生态系统造成的影响为主题的摄影展（负向效价（negative valence）），抑或观看以原始纯净海洋生态系统为主题的摄影展（正向效价（positive valence）），是否能够提升参与者的参与度、环保保护相关货币捐款金额，以及促使参与者做出保护海洋免受塑料污染的承诺。本数据集包含计时与追踪数据，以及实验开展期间每日的承诺与捐款数据。实验数据采集时段为2021年5月13日至6月23日。