Tires, Cigarettes, Tampons, and the Gendering of Instructional Comics

Comics-based how-to instructions have historically figured into a gender-aware category of technical communication. Studying such comics-based literature for gendering is a promising endeavor that has not garnered much scholarly attention to date. This analysis attempts to do so within the critical framework of comics studies. Through close examination of examples of gendered instructional comics past and present, this article argues that the comics medium is well suited to inform and persuade readerships through gendered means.

长期以来，基于漫画的操作指南类内容均隶属于带有性别意识考量的技术传播范畴。针对此类漫画文本开展性别维度研究是一项颇具潜力的学术方向，但迄今尚未获得学界足够的关注。本研究尝试在漫画研究（Comics Studies）的批判分析框架下开展此类工作。通过细致梳理古今各类带有性别视角的教学漫画案例，本文论证了漫画媒介能够依托性别化路径，有效实现信息传递与读者群体的说服引导。