Sweden now 1973-II_4

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of the 1973 survey is a replication of Sweden Now 1972. The number of questions about interests have been increased while the questions about interest in receiving information have been removed. New questions deals with buying frequencies for a number of goods and how often one visits different shops and services.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subset of ORVESTO 1973-II, covering the period 1973-04-18 to 1973-07-12.

20世纪60年代中期，Testologen AB与一众广告商合作，推出了新型调查范式：在同一项调查中同步采集目标群体的社会经济数据、兴趣爱好、购买习惯、持有物品状况、购买意向，以及阅读习惯相关数据。目前，SND平台可获取覆盖1972年至1991年共20年周期的瑞典现状（Sweden Now）系列调查数据。

1973年调查的主体内容复刻了1972年瑞典现状调查。其中，有关兴趣爱好的问题数量有所提升，但移除了关于接收信息意愿的相关问题；新增问题则聚焦于多类商品的购买频次，以及前往各类商铺与服务场所的频率。

研究目标：
收集关于兴趣爱好、购买习惯与媒体选择的广泛信息。

本数据集为ORVESTO 1973-II的子集，调查时间范围为1973年4月18日至1973年7月12日。