北京大健康银发群体消费数据

北京大健康银发群体消费数据是基于新脉 APP 用户在购买本平台自营商品以及 CPS 联盟商品的订单数据，用于分析银发群体健康购物的喜好以及针对健康品的下单基础订单数据。本数据不涉及用户订单隐私，全部都是订单相关的产品信息，不会从每笔订单中定位或者精准指向到单个用户。

The Beijing Big Health Silver Age Group Consumption Dataset is sourced from order transaction records of users of the Xinmai APP who purchased both self-operated products on the platform and goods from the CPS Alliance. This dataset is designed to analyze the health-focused shopping preferences of the silver age group, and acts as foundational order data for health product purchases. It does not involve any user order privacy, as all included information is product-related order details, and cannot be used to locate or precisely identify individual users based on any single order.

搜集汇总

背景与挑战

背景概述

该数据集包含新脉APP上银发群体购买健康商品的订单数据，用于分析其消费偏好，数据已脱敏处理不涉及用户隐私。数据集属于信息传输、软件和信息技术服务业领域，需通过面议方式获取服务。