Interfaces and changes in the institutionalization process of special coffee in Brazil

Abstract: This study analyzes the importance of the geographical indication (GI) process and other efforts in favor of the institutionalization process of special coffee in Brazil. The study is justified by the fact that Brazil is a world reference in coffee production and in what refers to the special coffee production, the market is promising. The term special coffee has a connotation of a segment type where the quality and experience are privileged, this consumption being differentiated. The Northwest of Minas (MG), Alta Mogiana (SP) and Matas de Minas (MG) regions were chosen for the analysis, which are the most representative in the national scenario. The results show a positive advance in favor of the institutionalization process, in which the main agents involved play an important role, namely, the government, entrepreneurs and producers.

摘要：本研究探析了地理标识（GI，Geographical Indication）流程及其他相关举措对巴西特色咖啡制度化进程的重要意义。本研究的立论依据在于，巴西不仅是全球咖啡生产的标杆，在特色咖啡生产领域同样处于领先地位，且该细分市场前景广阔。特色咖啡这一术语指代一类以品质与体验为核心的细分品类，其消费具备差异化属性。本次分析选取了米纳斯吉拉斯州西北部（MG）、上莫吉安娜（SP）以及马塔斯德米纳斯（MG）这三个国内最具代表性的产区。研究结果显示，特色咖啡的制度化进程已取得积极进展，参与其中的核心主体——政府、从业者与生产者均发挥了关键作用。