Financial Expectations, March 1981

<P>Abstract copyright UK Data Service and data collection copyright owner.</P>These are a series of surveys containing questions asked of a monthly representative sample of 1000 adults about their financial well-being and expectations by the British Market Research Bureau.<br><B>Main Topics</B>:<BR> The questions asked in the surveys, based on those developed by Katona and others at Michigan University, are intended to measure the three factors, 'ability', 'willingness to buy' and 'timing', on which future purchasing decisions are held to depend.<br>
Background variables include: sex; age cohort; marital and occupational status of senior head of household and of other members of household; terminal education age; home ownership; newspaper readership; television viewing patterns and cinema attendance.

<p>本摘要版权归英国数据服务中心（UK Data Service）及数据采集版权所有者共同所有。</p>本系列调研由英国市场研究局（British Market Research Bureau）针对月度代表性样本中的1000名成年人开展，问卷内容围绕受访者的财务福祉及其预期设置。<br><b>核心调研主题</b>:<br>本次调研的问卷基于密歇根大学（Michigan University）卡托纳（Katona）及其团队开发的框架编制，旨在衡量三大核心要素：购买能力、购买意愿与购买时机——这三大要素被视作决定未来购买决策的关键变量。<br>调研涵盖的背景变量包括：性别、年龄组别、户主及其他家庭成员的婚姻与职业状况、最高受教育年龄、住房产权情况、报纸阅读习惯、电视收视模式及影院观影频次。