陶瓷工艺品在吉林省的需求价格弹性分析数据

我单位经营的陶瓷工艺品多年以来在市场广受欢迎，为更好了解吉林省不同区域的顾客对陶瓷工艺品的市场需求情况，我单位对相关陶瓷工艺品的需求弹性数据进行采集计算。采集相关陶瓷工艺品在某一时间段的需求数据和价格数据，得到该陶瓷工艺品的需求价格弹性，如果陶瓷工艺品需求量变动的比率大于价格变动的比率，那么陶瓷工艺品需求富有弹性，说明顾客对于价格变化的敏感程度，弹性越大，需求对价格变化越敏感，本行业所有企业可以适当的降低陶瓷工艺品价格来获得较多的收益。如果陶瓷工艺品需求缺乏弹性，本行业所有企业可以适当的提高陶瓷工艺品价格来获得较多的收益。该项数据对本行业所有企业的市场营销决策有重要意义。1.数据采集：采集相关陶瓷工艺品在某一时间段的需求数据和价格数据，按照顾客的区域进行整理归纳，得到该陶瓷工艺品在吉林省不同区域的需求量变动数值和价格变化数值。 2.算法规则：对采集得到的数据按照如下公式进行计算：需求弹性系数Ed=-(△Q/Q)÷(△P/P），得到需求弹性系数。式中：Q表示产品的需求量，单位为份；P表示产品的价格，单位为元；△Q表示需求量同比变动值，单位为份；△P表示价格同比变动值，单位为元。取需求弹性系数的绝对值|Ed|作为分析数据时的参考系数。 3.数据分析：根据|Ed|的数值可分析该陶瓷工艺品的需求价格弹性。（1）|Ed|=1（单位需求价格弹性），说明需求量变动幅度与价格变动幅度相同；（2）1<|Ed|<∝（需求富有弹性），说明需求量变动幅度大于价格变动幅度；（3）0<|Ed|<1（需求缺乏弹性），说明需求量变动幅度小于价格变动幅度；（4）|Ed|→0（需求完全无弹性），这表示不管价格怎样变动，需求量总是固定不变；（5）|Ed|→∝（需求完全有弹性），表示在既定价格之下，需求量可以任意变动。

The ceramic handicrafts operated by our institution have enjoyed widespread market popularity for years. To better understand the market demand of customers in different regions of Jilin Province for ceramic handicrafts, our institution collected and calculated the demand elasticity data of relevant ceramic handicrafts. We collected demand and price data of relevant ceramic handicrafts over a specific period to obtain their price elasticity of demand. If the ratio of the change in quantity demanded of ceramic handicrafts is greater than the ratio of the change in price, the demand for ceramic handicrafts is price-elastic, indicating customers’ sensitivity to price fluctuations. The greater the elasticity, the more sensitive the demand is to price changes, and all enterprises in this industry can appropriately lower the prices of ceramic handicrafts to achieve higher revenues. If the demand for ceramic handicrafts is price-inelastic, all enterprises in this industry can appropriately raise the prices of ceramic handicrafts to achieve higher revenues. This dataset is of great significance for the marketing decision-making of all enterprises in the industry.
1. Data Collection: Collect demand and price data of relevant ceramic handicrafts over a specific period, organize and summarize the data according to customers’ regions, and obtain the quantity demanded change values and price change values of ceramic handicrafts in different regions of Jilin Province.
2. Algorithm Rules: Calculate the collected data using the following formula to obtain the demand elasticity coefficient:
Demand Elasticity Coefficient ( E_d = -frac{Delta Q / Q}{Delta P / P} )
In the formula: Q represents the quantity demanded of the product, with the unit of "unit"; P represents the price of the product, with the unit of "yuan"; ΔQ represents the year-on-year change in quantity demanded, with the unit of "unit"; ΔP represents the year-on-year change in price, with the unit of "yuan". Take the absolute value of the demand elasticity coefficient ( |E_d| ) as the reference coefficient for data analysis.
3. Data Analysis: The price elasticity of demand for ceramic handicrafts can be analyzed based on the value of ( |E_d| ):
(1) ( |E_d| = 1 ) (Unitary price elasticity of demand): Indicates that the magnitude of the change in quantity demanded is the same as that of the change in price;
(2) ( 1 < |E_d| < infty ) (Price-elastic demand): Indicates that the magnitude of the change in quantity demanded is greater than that of the change in price;
(3) ( 0 < |E_d| < 1 ) (Price-inelastic demand): Indicates that the magnitude of the change in quantity demanded is smaller than that of the change in price;
(4) ( |E_d| o 0 ) (Perfectly inelastic demand): Indicates that the quantity demanded remains fixed regardless of price changes;
(5) ( |E_d| o infty ) (Perfectly elastic demand): Indicates that the quantity demanded can change arbitrarily at a given price.