Consumer Habits of Underprivileged and Older People

Consumer habits, shopping habits and the extent to which informed as
consumer among older people with low income.

Topics: financial support by family members; type and amount of
planned expenditures; frequency of vacation trips; shopping habits;
reasons for the selection of shopping place; price comparisons;
expenditure planning at the start of the month; creating shopping
lists; purchases in health food stores; perception of special offers;
possible reasons to change regular store; purchases with mail-order
firms; attitude to name-brand articles; participation and purchases at
so-called ´sale demonstrations´ in restaurants; purchases from salesmen
at the door; conduct with complaints; attitude to consumer education;
information need with certain products; missing product offering;
information and purchase behavior with larger acquisitions; utilization
of consumer advice centers; comparison of personal consumer behavior
earlier and today; critical consumer consciousness (scale); cost of
living and savings habits; savings goals; attitude to installment
purchases and purchases on credit; conduct with financial difficulties;
economic restrictions at retirement of spouse from professional life or
death of spouse; assessment of the economic situation of pensioners in
the FRG; satisfaction with income; source of income and financial
support by family members; leisure activities and media usage; paying
attention to advertisments and advertising broadcasts; attitude to
advertising (scale); purchase of unnecessary articles; judgement on
personal condition of health; contact with doctors; confinement to bed;
health insurance and life insurance; monthly expenditures for
medication and medicinal preparations;

Demography: age (classified); sex; age of spouse; marital status;
school education; income; household income; sources of income;
household composition; degree of urbanization; state; personal
occupational situation and that of spouse; housing situation and size
of residence; residence furnishings; rent costs; length of local
residency; contacts with one´s children; attitude to age and
non-involvement.

Interviewer rating: shopping opportunities in vicinity of residence,
willingness of respondent to cooperate, presence of other persons,
length of interview; time of ending interview; city size; social class
of respondent; number of contact attempts.

本数据集聚焦低收入老年群体作为消费者的消费习惯、购物习惯及其知情程度。

涵盖主题包括：家庭成员提供的经济支持；计划支出的类型与金额；度假出行频率；购物习惯；购物场所选择的动因；价格比对；月初支出规划；购物清单编制；保健食品店购物；特价优惠感知；更换常规购物门店的潜在原因；邮购公司购物；对品牌商品的态度；参与并购买餐厅所谓的‘促销展销’（sale demonstrations）活动；上门推销员推销场景下的消费行为；投诉处理方式；对消费者教育的态度；特定产品的信息需求；产品供应缺失情况；大额采购时的信息获取与购买行为；消费者咨询中心（consumer advice centers）的使用情况；个人消费行为今昔对比；批判性消费者意识（critical consumer consciousness (scale)）；生活成本与储蓄习惯；储蓄目标；对分期付款购物与赊购的态度；财务困境应对方式；配偶退休或离世带来的经济限制；对联邦德国（Federal Republic of Germany, FRG）退休人员经济状况的评估；收入满意度；收入来源与家庭成员经济支持；休闲活动与媒体使用；留意广告与广告播出内容；对广告的态度（量表）；非必要商品购买；个人健康状况评判；与医生的接触情况；卧床休养情况；健康保险与人寿保险；每月药品及制剂支出。

人口统计学变量涵盖：年龄（分级）；性别；配偶年龄；婚姻状况；学校教育程度；个人收入；家庭收入；收入来源；家庭构成；城市化程度；所在州；本人及配偶的就业状况；住房状况与住宅面积；住宅装修情况；房租成本；本地居住时长；与子女的联系情况；对年龄与社交疏离的态度。

访员评级维度包括：住宅周边的购物便利性；受访者合作意愿；在场其他人员情况；访谈时长；访谈结束时间；城市规模；受访者社会阶层；联系尝试次数。