山西省参与品牌活动的区域及门店价值度数据

通过本单位自有的e店佳等系统平台，记录分析山西省参与品牌营销活动的区域及门店数据，根据算法确定省内区域及门店价值度，不仅可用于品牌活动、门店分类管理、个性化精准营销以及服务优化策略制定；也可用于针对与行业相关、对店商行为模式与经营分析等场景下有需求的企业或机构，例如为不同品牌方投放活动提供数据参考，为店商经营者评估自身活力提供数据支持等。(示例数据仅展示一个区域一个门店的算法及评价过程，数据包内包含其他区域其他参与活动的门店）1.数据采集：通过惠合科技合法自有的e店佳等系统平台，记录分析山西省参与品牌营销活动的区域及门店数据，进行分析加工，对数据进行清洗、去重，剔除无效数据。数据包整理后以区域为汇集标准，因此显示状态不完全按时间先后； 2.数据计算：数据包内包含时间跨度为整月的，山西省内所有参与品牌活动行为的门店数据（含多区域，多品牌），对门店状态进行验真，上传门店正常经营/参与活动的照片至惠合审核平台，通过审核则显示经营状态“无异常”（门店照片涉及相关隐私，不做展示），签约则记为该门店参与该项活动，门店/区域价值度＝本月区域参与活动门店总数/本月山西省参与活动门店总数*k，k为价值系数，不同年份价值系数不同，2024年价值系数取10；3.分级评价：对门店/区域价值度进行分级评价，0＜k≤3则评价为“一般价值区域/一般价值门店”；3＜k≤6则评价为“发展价值区域/发展价值门店”；6＜k＜10则评价为“重点价值区域/重点价值门店”。（根据实际情况，不存在k＝0和k＝10的情况，店铺评价从属于所在区域的评价）；4.数据复用：为不同品牌方投放活动提供数据参考，为店商经营者评估自身活力提供数据支持，例如：反馈给品牌方，推动品牌方和“重点价值区域/重点价值门店”加强合作，提供优惠等。

This dataset records and analyzes regional and store data of entities in Shanxi Province that participate in brand marketing activities via Huihe Technology's legally owned in-house platforms including E-Dianjia. Algorithms are applied to calculate the value rating of provincial regions and stores, which supports multiple scenarios including brand campaign planning, store classification management, personalized precision marketing, and formulation of service optimization strategies. Additionally, it can serve enterprises or institutions with demands in industry-related scenarios such as merchant behavior pattern analysis and store operation analysis—for instance, providing data references for various brands to launch their campaigns, and offering data support for store operators to assess their own operational vitality. (The sample data only demonstrates the algorithm and evaluation workflow for one region and one store, while the full data package includes stores from other regions that participated in the activities.)

1. Data Collection: Regional and store data of Shanxi entities participating in brand marketing activities are collected and analyzed via the above-mentioned platforms. The collected data undergoes processing including cleaning, deduplication, and removal of invalid records. The data package is aggregated by region, so the display order of records does not fully follow the chronological sequence.

2. Data Calculation: The data package contains monthly data of all stores in Shanxi that participated in brand activities (covering multiple regions and brands). The store operation status is verified: photos showing the store's normal operation or participation in activities are uploaded to the Huihe Audit Platform, and the status will be marked as "No Abnormalities" upon approval. (Store photos involve personal privacy and will not be disclosed). Stores that signed the cooperation agreement are recorded as participants of the corresponding activity. The value rating of a store/region is calculated as: (Total number of participating stores in the target region this month / Total number of participating stores across Shanxi Province this month) * k, where k is the value coefficient that varies by year, and the coefficient for 2024 is set to 10.

3. Grading Evaluation: The value ratings of stores and regions are graded as follows:
- 0 < k ≤ 3: Rated as "General Value Region / General Value Store"
- 3 < k ≤ 6: Rated as "Development Value Region / Development Value Store"
- 6 < k < 10: Rated as "Key Value Region / Key Value Store"
(According to actual deployment, there are no cases where k=0 or k=10, and store ratings are subordinate to the rating of their affiliated region.)

4. Data Reuse: The dataset can be reused to provide data support for multiple scenarios: offering data references for brand parties to launch targeted campaigns, assisting store operators in evaluating their own operational vitality. For example, feedback can be provided to brand parties to promote closer cooperation between brands and "Key Value Region / Key Value Store" entities, including providing preferential policies and other support.

搜集汇总

数据集介绍

特点

该数据集包含山西省参与品牌活动的区域及门店的价值度数据，数据规模为501条，每月更新。通过算法计算门店和区域的价值度，并对其进行分级评价，适用于品牌活动管理、个性化营销等应用场景。