INDUSTRIAL MANAGEMENT AND DIGITAL TRANSFORMATION: STRATEGIC APPROACHES FOR MODERN MANUFACTURING ENTERPRISES

This article analyzes the importance of industrial management and digital transformation processes in modern manufacturing enterprises, the application of IIoT and artificial intelligence technologies, the development of sustainable and green manufacturing, and the effectiveness of data-driven decision-making systems. At the same time, green manufacturing and sustainable business models play an important role in ensuring environmental safety. Data-driven decision-making systems enable enterprises to make effective strategic decisions in real time. Modern industrial management and digital transformation are of paramount importance in increasing the competitiveness of enterprises, optimizing production processes, and ensuring sustainable development.