VRRO User Engagement Survey Data

A sustainable smart tourism ecosystem relies on building digital networks that link tourists to destinations. This study explores how web and immersive technologies, such as the VRRO platform, can improve tourism by offering interactive experiences to augment traditional travel. An empirical study investigates user engagement and highlights how it promotes social interaction and user participation while adapting to the evolving tourism landscape. Participants were provided with access to the VRRO platform and asked to interact with it for a comfortable duration. Post-interaction, participants completed the feedback questionnaire consisting of the demographic questions (age, prior engagement with such technologies, interest, platform of use), the short form of the UES, module-specific rating of platform functionalities, self-rating of users’ activity, future engagement prospects, and impressions (open-ended questions). Rating or self-scoring questions’ answers are in the form of 5-point Likert scales, with values corresponding to the context. For example, ‘How often did you upload virtual tours’ would have the answers ‘Never’, ‘Once’, ‘Twice or thrice’, ‘Multiple times’, or ‘Often’. Their feedback is recorded and analyzed to draw insights. The User Experience Survey can be accessed here: https://forms.gle/SZHCydVkhqfSk4yw6 The VRRO platform can be accesed here: https://vrro.azurewebsites.net/ Raw, uninterpreted, clean answer data gathered from the VRRO User Experience Survey. The survey contains: 6 demographic questions, 12 questions offering an overall rating of the platform with the short form of the User Engagement Scale (5-point Likert scale), 6 questions rating user satisfaction using specific modules of the platform (5-point Likert scale); 8 self-rating questions of the activity and interactions within the VRRO platform (equivalents of 5-point Likert scale); 4 questions on the preferred technological access of the platform and of the Virtual Tours module; 6 questions self-rating possible future engagement; and 5 open-ended questions focusing on VRRO's key functionalities and scope. Description of the data and file structure: The data is available in .XLSX and .CSV formats. The first column header represents the timestamp of the submitted answer, and the following columns contain the survey questions and answers. Each row corresponds to a different user entry.

可持续智慧旅游生态系统（sustainable smart tourism ecosystem）的构建依赖于搭建连接游客与旅游目的地的数字网络。本研究探讨了网页与沉浸式技术——如VRRO平台（VRRO Platform）——如何通过提供交互式体验丰富传统旅游模式，进而赋能旅游业发展。本研究通过实证调查分析用户参与度，并揭示其如何在适配不断演进的旅游行业格局的同时，促进社会互动与用户参与。研究对象获得VRRO平台的使用权限，并被要求在适宜时长内完成平台交互。交互结束后，参与者填写反馈问卷，问卷涵盖人口统计学问题（年龄、此前对同类技术的接触情况、兴趣偏好、使用平台）、简化版用户参与度量表（User Engagement Scale，UES）、平台功能模块专项评分、用户自身活动自评、未来参与意向以及开放式印象问卷。评分或自评类问题均采用5级李克特量表（5-point Likert scales）作答，选项适配对应问题场景。例如，问题“您上传虚拟导览的频率如何”的可选答案为“从未”“一次”“两至三次”“多次”以及“经常”。研究人员对参与者的反馈进行记录与分析，以提取有效洞察。用户体验调查问卷（User Experience Survey）可通过以下链接获取：https://forms.gle/SZHCydVkhqfSk4yw6；VRRO平台访问链接为：https://vrro.azurewebsites.net/。本研究采集了来自VRRO用户体验调查问卷的原始、未处理的纯净作答数据。问卷包含以下内容：6道人口统计学问题、12道采用简化版用户参与度量表（5级李克特量表）对平台进行整体评分的问题、6道针对平台特定模块进行用户满意度评分的问题（5级李克特量表）、8道关于VRRO平台内活动与交互的自评问题（等效5级李克特量表）、4道关于平台及虚拟导览模块首选技术访问方式的问题、6道关于未来潜在参与意愿的自评问题，以及5道聚焦VRRO核心功能与应用场景的开放式问题。数据说明与文件结构：该数据集提供.XLSX与.CSV两种格式。表格首列表头为提交答案的时间戳，后续列依次对应问卷问题与作答内容，每一行代表一份独立的用户提交数据。