eCommerce Benchmark KPIs: Sports Equipment in the U.S.

In 2023, next to an add-to-cart rate of 13.1%, a cart abandonment rate of 76.1%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for Sports Equipment in the U.S. also consist of an AOV of US$130.3, a discount rate of 10.7%, and a return rate of 5.8%.

于2023年，美国体育设备电子商务基准关键绩效指标（KPIs）包括13.1%的加入购物车率、76.1%的购物车放弃率、3.1%的转化率，此外还涵盖了平均订单价值（AOV）为130.3美元、折扣率为10.7%、退货率为5.8%。