Data and Code for: When Product Markets Become Collective Traps: The Case of Social Media
收藏ICPSR2025-01-01 更新2026-04-16 收录
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资源简介：
Individuals might experience negative utility from not consuming a popular product. With such externalities to non-users, standard consumer surplus measures, which take aggregate consumption as given, fail to appropriately capture consumer welfare. We propose an approach to account for these externalities and apply it to estimate consumer welfare from two social media platforms: TikTok and Instagram. Incentivized experiments with college students indicate positive welfare based on the standard measure, but negative welfare when accounting for these non-user externalities. Our findings highlight the existence of product market traps, where active users of a platform prefer it not to exist.
提供机构：
University of California Berkeley and NBER; Bocconi University, IGIER, Stigler Center, and CESifo; University of Chicago and NBER; University of Cologne, Max Planck Institute for Research on Collective Goods, CESifo, NHH, and CEPR
创建时间：
2025-01-01
