National Readership Surveys, 1963 3rd Quarter

<P>Abstract copyright UK Data Service and data collection copyright owner.</P>The National Readership Surveys are conducted quarterly either by the British Market Research Bureau or by Research Services Ltd. (1956 - 1959 Research Services Ltd; 1960 - 1967 British Market Research Bureau; 1968 - 1973 Research Services Ltd; 1974 - 1976 British Market Research Bureau; from 1977 onwards Research Services Ltd.). These surveys are designed principally to provide detailed information about the newspaper and magazine reading habits of the British people.<br>
The sponsors are virtually all the leading newspaper proprietors and advertising agencies in the country; many leading manufacturers were also consulted over the plan of the surveys.<br>
All surveys are substantially the same in form and content. Further details are available from the Archive upon application.<br><B>Main Topics</B>:<BR> Variables<br>
Region and polling district; town size; % Labour to Conservative in constituency; % jurors to electorate in polling district*; classification of informant &amp; household; social grade of household; household composition; age; age when finished full-time education; type of school/college last attended*; qualifications obtained*; accent of informant*; whether informant occupied; occupation of informant/head of household; smoking habits*; drinking habits*; camera usage*; use of cosmetics*; monthly general magazine readership; monthly women's magazine readership; national Sunday newspaper - detailed reading habits (where read, who pays, no. times read in week)*; daily national newspaper - detailed reading habits (where read, who pays, no. times read in day)*; cinema visiting; TV viewing; Radio Luxembourg listening*; national morning newspaper readership; provincial morning newspaper readership; evening newspaper readership; Sunday national newspaper readership; household composition (detailed); no. electors in household/institution*; home tenure; description of dwelling; household status of informant; sex and marital status; occupational details (i.e. industry, social grade etc.); income cohort; whether has PO savings or bank account; ownership of stocks shares or holdings in a unit trust; ownership of selected durable goods; car ownership; whether informant buys most petrol; selected publications, detailed reading habits (who pays, where read, no. times read)*; whether informant DIY person*; ownership of household pets (cats, dogs, birds)*; holiday away from home; holiday abroad; Sunday provincial newspaper readership.<br>
<br>
*&lt;i&gt;earlier surveys only&lt;/i&gt;.

<P>本摘要版权归英国数据服务中心（UK Data Service）及数据采集版权方所有。</P>全国读者调查（National Readership Surveys）按季度开展，执行机构为英国市场研究局（British Market Research Bureau）或研究服务有限公司（Research Services Ltd.）：1956年至1959年由研究服务有限公司执行；1960年至1967年由英国市场研究局执行；1968年至1973年由研究服务有限公司执行；1974年至1976年由英国市场研究局执行；1977年起均由研究服务有限公司执行。本系列调查核心旨在全面获取英国民众的报刊与杂志阅读习惯细节数据。<br>调查赞助方几乎涵盖英国所有头部报纸出版商与广告代理商，多项调查方案还征询了众多龙头制造商的意见。<br>所有调查的形式与内容框架基本一致，如需获取更多细节可向档案库提交申请查阅。<br><b>主要研究主题</b>：<br>变量包括：<br>区域与投票区；城镇规模；选区工党与保守党得票占比；投票区陪审员人数与登记选民人数占比*；受访者与家庭分类；家庭社会阶层；家庭构成；年龄；全日制教育结束年龄；最后就读的学校/院校类型*；获得的资质证书*；受访者口音*；受访者是否在职；受访者/户主职业；吸烟习惯*；饮酒习惯*；相机使用情况*；化妆品使用情况*；月刊杂志月度阅读量；女性月刊月度阅读量；全国性周日报纸详细阅读习惯（阅读场景、付费方、周阅读频次）*；全国性日报详细阅读习惯（阅读场景、付费方、日阅读频次）*；影院观影情况；电视收视情况；卢森堡电台（Radio Luxembourg）收听情况*；全国性晨报阅读量；地方性晨报阅读量；晚报阅读量；全国性周日报纸阅读量；家庭构成（详细版）；家庭/机构登记选民人数*；住房保有形式；住宅类型；受访者家庭地位；性别与婚姻状况；职业细节（即行业、社会阶层等）；收入组别；是否拥有邮政储蓄或银行账户；是否持有股票、股份或单位信托基金份额；是否拥有指定耐用消费品；汽车保有情况；受访者是否为主要汽油购买者；指定出版物详细阅读习惯（付费方、阅读场景、阅读频次）*；受访者是否为DIY爱好者*；家庭宠物保有情况（猫、狗、鸟类）*；离家度假情况；境外度假情况；地方性周日报纸阅读量。<br><br>*<i>仅早期调查包含此类变量</i>。