Analysis of the internal strategic alignment of the production strategy: case study in an auto parts company of the municipality of Sorocaba/SP

Abstract The auto parts sector plays an important role in the national economy and has the need to become more competitive in face of some difficulties in the current context. In this scenario, it is considered of great importance the alignment of the production strategy and its contribution to the competitiveness of the sector in the country. Thus, the research aims to analyze, based on methods proposed in the literature, the degree of internal alignment of the production strategy in two segments of one company in the auto parts sector. The method adopted was the case study, being the research of combined character that makes use of the qualitative and quantitative approach. Among the main results, it can be seen that, although the organization analyzed has more control over the production process technologies for products that serve the commercial vehicle market, there are efforts to reduce the product portfolio and standardize the products offered in the market. with cost as the competitive priority emerging.

摘要 汽车零部件行业在国民经济中发挥着重要作用，且在当前发展背景下面临诸多困境，亟需提升行业整体竞争力。在此背景下，生产战略的内部契合度及其对本国汽车零部件行业竞争力的贡献，被视为至关重要的核心议题。据此，本研究旨在依托文献提出的研究方法，分析某汽车零部件企业旗下两大业务板块的生产战略内部契合程度。本研究采用案例研究法，属于兼具定性与定量研究路径的复合型研究。主要研究结果表明：尽管受访企业在面向商用车市场的产品生产工艺技术管控上更为成熟，但企业正着力精简产品组合、规范市场在售产品品类，并逐渐将成本确立为核心竞争优先级。