Convention & Trade Fair Planning in Norway - Market Research Report (2014-2029)

Revenue in Europe’s Convention and Trade Show Organisations industry is anticipated to drop at a compound annual rate of 7.2% to €30.4 billion over the five years through 2024. The sink in revenue over the period is predominantly due to the significant damage the COVID-19 outbreak inflicted on the sector, as convention and trade show organisations were shut down temporarily or operated at limited capacity. The industry has weathered unfavourable economic headwinds since the COVID-19 outbreak, as inflationary pressures hit the Eurozone, limiting significant investment into new projects, compounded by lacklustre business sentiment. As a result, convention and trade show organisations' revenue is set to decline by 1.5% in 2024. The industry's key clientele is the commercial enterprises whose participation in events like trade shows and conventions mainly depends on their economic outlook. Private individuals are more likely to attend events during a positive consumer climate. This directly influences the appeal for companies to showcase themselves as exhibitors at trade shows. Inflationary pressures are set to ease over 2024, with promising signs in the latter end of 2023 strengthening business and consumer sentiment to the benefit of the industry.

欧洲会议与展览会组织行业预计在未来五年（截至2024年）将以7.2%的复合年增长率下降，至304亿欧元。在此期间，收入下降的主要原因在于COVID-19疫情对该行业的重大破坏，导致会议与展览会组织机构被迫临时关闭或以有限容量运营。自COVID-19疫情爆发以来，该行业已抵御了不利的宏观经济风浪，欧元区的通货膨胀压力限制了新项目的重大投资，加之企业情绪低迷。因此，预计2024年会议与展览会组织的收入将下降1.5%。该行业的主要客户群为商业企业，其参与贸易展和会议等活动主要取决于其经济预期。在积极的消费者气候下，私人个体更有可能参加活动。这直接影响了公司在贸易展中作为参展商展示自己的吸引力。预计通货膨胀压力将在2024年有所缓解，2023年下半年的积极迹象将加强商业和消费者情绪，从而有利于该行业的发展。