Renaissance Hub Museum Exit Survey, 2007-2008

<P>Abstract copyright UK Data Service and data collection copyright owner.</P><i>Renaissance</i> was the Museums, Libraries and Archives Council's (MLA) programme to transform England's regional museums. The programme has received over £300 million since 2002 which has been allocated across nine regional museum hubs. Regional museum hubs are a cluster of four-five museums which receive government investment in order to develop as centres of excellence and as leaders of their regional museum communities.<br>
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The <i>Renaissance Hub Museum Exit Survey</i> is a museum visitor exit survey commissioned to measure the impact of <i>Renaissance</i> funding. The questionnaire survey has been conducted in 45 museums and galleries across England to collect data on the profile of visitors as well as information about visitor satisfaction, propensity to recommend and general attitudes towards the museums and galleries.<br>
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The overall objective of this research was:<ul><li>to provide reliable and representative information regarding the profile of visitors to Renaissance hub venues. There was particular interest in visits from lower socio-economic groups, those from ethnic minority backgrounds and those with disabilities (the priority target groups) </li><li>to gather reliable and representative information on the views and attitudes of visitors on various aspects of their visit which can feed into policy development and programme evaluation</li></ul>Face-to-face interviews were conducted with adult visitors on exit from each of the sites. All had visited the museum. Those who had only used ancillary facilities, e.g. a shop or café on-site were excluded from the survey. Exit interviews ensured that each respondent had the maximum opportunity to experience the full product offering at each site. The interviewing schedule included a mix of daytime and weekday shifts - weekdays (c.60 per cent) and weekends (c.40 per cent), and covered school and public holidays. Interviews were carried out throughout the day in order to be as representative as possible. Admission figures were used as a guide to allocate the shifts on a monthly basis. <br>
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Further information can be found on the MLA's <a href ="http://www.mla.gov.uk/what/programmes/renaissance/renaissance%20results/hub%20exit%20survey" title="Renaissance Exit Survey">Renaissance Exit Survey</a> and <a href ="http://research.mla.gov.uk/" title="Research Evidence Resources">Research Evidence Resources</a> web pages.<br><br><B>Main Topics</B>:<BR><br>The 2007-2008 survey covered the following areas:<ul><li>profile of museum users</li><li>user satisfaction</li><li>user expectation</li><li>what there is to see and do</li><li>emotional engagement</li><li>intellectual engagement</li><li>enjoyment</li><li>propensity to recommend to others</li><li>propensity to return</li><li>attitudes to visit</li><li>influences on decision to visit</li></ul>

<P>本摘要版权归英国数据服务中心（UK Data Service）及数据采集版权所有者所有。</P><i>文艺复兴计划（Renaissance）</i>是博物馆、图书馆与档案馆委员会（Museums, Libraries and Archives Council，简称MLA）发起的旨在改造英格兰地区区域性博物馆的项目。该项目自2002年起已获得逾3亿英镑拨款，覆盖英格兰九大区域性博物馆枢纽。区域性博物馆枢纽指由4至5家博物馆组成的集群，可获得政府投资，以打造为卓越示范中心及所在区域博物馆群落的领军力量。<br>
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<i>文艺复兴枢纽博物馆离场调查问卷（Renaissance Hub Museum Exit Survey）</i>是为评估文艺复兴计划的资金投入成效而委托开展的博物馆访客离场调查。该问卷调查已在英格兰境内45家博物馆及美术馆开展，用于采集访客群体画像、访客满意度、推荐意愿以及对博物馆与美术馆的整体态度等相关数据。<br>
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本研究的总体目标如下：<ul><li>针对文艺复兴计划枢纽场馆的访客群体画像提供可靠且具有代表性的信息，尤其关注来自社会经济地位较低群体、少数族裔背景人群及残障人士等优先关注目标群体的访客情况；</li><li>采集关于访客对参观体验各维度的观点与态度的可靠且具有代表性的数据，为政策制定与项目评估提供支撑。</li></ul>研究针对各场馆离场的成年访客开展面对面访谈，所有受访者均实际参观了博物馆，仅使用场馆附属设施（如现场商店或咖啡馆）的访客被排除在本次调查之外。离场访谈模式可确保每位受访者均有充分机会体验场馆的全部服务与展陈内容。访谈时段兼顾工作日（约占60%）与周末（约占40%），并覆盖学校假期与公共假日，全天开展访谈以尽可能保证样本的代表性。每月将根据场馆入场人数数据作为参考分配访谈场次。<br>
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更多相关信息可查阅MLA官网的<a href ="http://www.mla.gov.uk/what/programmes/renaissance/renaissance%20results/hub%20exit%20survey" title="Renaissance Exit Survey">文艺复兴离场调查</a>与<a href ="http://research.mla.gov.uk/" title="Research Evidence Resources">研究证据资源</a>页面。<br><br><B>核心研究主题</B>:<BR><br>2007-2008年度的调查涵盖以下研究方向：<ul><li>博物馆访客群体画像</li><li>访客满意度</li><li>访客预期</li><li>场馆可体验的展陈与活动</li><li>情感沉浸体验</li><li>智力启发体验</li><li>参观愉悦感</li><li>向他人推荐的意愿</li><li>再次到访的意愿</li><li>参观相关态度</li><li>到访决策影响因素</li></ul>