eCommerce Benchmark KPIs: Grocery in Singapore

In 2023, next to an add-to-cart rate of 13.3%, a cart abandonment rate of 68.3%, and a conversion rate of 4.2%, the eCommerce Benchmark KPIs for Grocery in Singapore also consist of an AOV of US$124.5, a discount rate of 10%, and a return rate of 4.4%.

于2023年，新加坡电商食品类别的关键绩效指标（KPIs）亦呈现出令人注目的数据：13.3%的加入购物车率，68.3%的购物车放弃率，4.2%的转化率，平均订单价值（AOV）为124.5美元，折扣率为10%，以及4.4%的退货率。