Cancer Research UK Cancer Awareness Measures, 2014

<p>The <span style="font-style: italic;">Cancer Awareness Measure</span> (CAM) was developed in 2007-8 to address the absence of a validated measure of general public awareness of cancer (Stubbings, S., Robb, K., Waller, J., Ramirez, A., Austoker, J., Macleod, U., Hion, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.).<br><br>The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM).</p>
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<p>The Cancer Awareness Measure (CAM) is a survey designed to assess public awareness of cancer warning signs/symptoms, cancer risk factors and barriers to help seeking. Data have been collected every two years from 2008 from a representative face to face sample of the population of Great Britain via the Office of National Statistics (ONS) <a title="Opinions and Lifestyle Survey" href="https://beta.ukdataservice.ac.uk/datacatalogue/series/series?id=2000043" style="background-color: rgb(255, 255, 255);">Opinions and Lifestyle Survey</a>. The 2014 survey was conducted online using a GB representative sample (3,044 adults) from Trinity McQueen.<br></p>
<p>Patients with cancer in the UK tend to present with more advanced disease and have poorer survival rates than their European counterparts. One of the work streams set out in the <em>National Awareness and Early Diagnosis Initiative (NAEDI)</em>, which was established under the Department of Health's Cancer Reform Strategy for improving cancer outcomes, has focused on developing a validated standardised measure for the general population, comprising a set of questions designed to reliably assess cancer awareness.</p>
<p>The purpose of the Cancer Awareness Measure (CAM) is to facilitate accurate and sensitive surveillance of public awareness of cancer over time, identify information needs, and monitor the impact of campaigns promoting cancer awareness and early presentation. It helps to develop an in-depth understanding of current awareness, attitudes, beliefs and behaviours in relation to cancer.</p>
<p>Further information about the CAM may be found on the Cancer Research UK <a title="Cancer Research UK Cancer Awareness Measures (CAMs)" href="https://www.cancerresearchuk.org/health-professional/awareness-and-prevention/the-cancer-awareness-measures-cam#CAM_Use3">Cancer Awareness Measures (CAMs)</a> webpage.</p>
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<p><span style="font-style: italic;">《癌症意识量表》（Cancer Awareness Measure, CAM）</span>于2007-2008年开发，旨在填补当时缺乏经过验证的大众癌症认知测评工具的空白（Stubbings, S.、Robb, K.、Waller, J.、Ramirez, A.、Austoker, J.、Macleod, U.、Hion, S.及Wardle, J.于2009年发表的《用于评估公众癌症认知的测评工具开发》，载于《英国癌症杂志》，101(2)，S13-S17）。<br><br>该调研问卷涵盖癌症体征与症状认知、癌症风险因素、年龄相关癌症风险、癌症筛查项目，以及就诊全科医生的潜在障碍等维度。此后，英国癌症研究中心（Cancer Research UK, CRUK）对该问卷进行了大幅修订与更新，不仅扩充了题目范围，还将数据收集方式从面对面访谈改为线上调研。该量表此前也曾被称为全国癌症意识与早期诊断倡议癌症意识量表（National Awareness and Early Diagnosis Initiative Cancer Awareness Measure, NAEDI-CAM）。</p>
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<p>《癌症意识量表》（Cancer Awareness Measure, CAM）是一款用于评估公众对癌症预警体征/症状、癌症风险因素及就医障碍认知的调研工具。自2008年起，研究团队每两年通过英国国家统计局（Office of National Statistics, ONS）的<a title="意见与生活方式调查" href="https://beta.ukdataservice.ac.uk/datacatalogue/series/series?id=2000043" style="background-color: rgb(255, 255, 255);">《意见与生活方式调查》（Opinions and Lifestyle Survey）</a>，对英国本土具有代表性的面对面受访人群开展数据采集工作。2014年的调研则采用线上方式，通过Trinity McQueen招募了3044名具有英国本土代表性的成年受访者。<br></p>
<p>英国癌症患者往往确诊时疾病分期更晚，生存率低于欧洲其他国家的同类患者。由英国卫生部癌症改革战略牵头设立的<em>全国癌症意识与早期诊断倡议（National Awareness and Early Diagnosis Initiative, NAEDI）</em>下设多个工作小组，其中一组便致力于开发一款经过验证的标准化通用人群测评工具，即一套可稳定评估癌症认知水平的标准化问卷。</p>
<p>《癌症意识量表》（CAM）的研发目的在于实现对公众癌症认知水平的精准且灵敏的长期监测，明确公众的癌症相关信息需求，并评估癌症认知推广与早诊宣传活动的实际效果。该工具有助于深入了解当前大众在癌症相关认知、态度、信念及行为层面的现状。</p>
<p>如需了解该量表的更多详情，可访问英国癌症研究中心的<a title="癌症意识量表（CAMs）" href="https://www.cancerresearchuk.org/health-professional/awareness-and-prevention/the-cancer-awareness-measures-cam#CAM_Use3">《癌症意识量表（CAMs）》</a>官方网页。</p>
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